Elevating Property Open Days with Marshall White

The Challenge

At high-end property events, first impressions are everything. Buyers often move quickly between open homes, and agents are under pressure to create a memorable experience that encourages engagement and showcases the property at its best. Marshall White wanted to elevate their Glen Iris open day and auction with a coffee cart, making guests feel welcome while reinforcing the property’s premium positioning.

Our Solution

• Sleek, Professional Coffee Cart: Discreetly positioned inside the property to complement the space

• Full Espresso Menu: Barista-made coffee, chai, hot chocolate, and herbal teas to suit all tastes

• Expert Baristas: Friendly, professional staff serving efficiently to keep guests relaxed and engaged

• Enhanced Experience: High-quality coffee created a welcoming atmosphere that encouraged buyers to linger and explore

The Impact

• Guests enjoyed premium coffee while viewing the property, creating a sense of hospitality and care

• Buyers spent longer at the Glen Iris open home, engaging more deeply with the property

• Marshall White received positive feedback for both the property presentation and the elevated guest experience

• The auction day ran smoothly, with guests feeling relaxed, energized, and impressed by the thoughtful touch

Why It Works

Hospitality transforms property events. A simple coffee cart adds warmth, professionalism, and a premium feel — helping agents like Marshall White stand out, engage buyers, and leave a lasting impression at high-end auctions and open homes.